We were honourable to collaborate with SBI to create a dynamic animated film aimed at inspiring young students and entrepreneurs. The focus was on positioning the bank as a forward-thinking, innovative entity, while aligning with its mission to empower the next generation. Our objective was to give SBI a modern and futuristic feel that would emote the feeling of aspiration and get the audience excited for the initiated initiative.
To achieve this, we conceptualized a narrative that showcased SBI as a pioneer in assisting innovation. We incorporated futuristic cityscapes, cutting-edge technology, and sleek design elements, emphasizing the bank’s commitment to progress and innovation. The storytelling was designed to be immersive, combining visuals with a narrative that showcased the supportive ecosystem SBI provides to young mind encouraging them to register.
The final CGI piece was a visual spectacle, seamlessly blending modern aesthetics with SBI’s brand identity. The project was used across campuses across the country. It kickstarted the events and establish SBI as not just a traditional bank, but a forward-looking institution committed to fostering the dreams of young innovators and entrepreneurs, driving both engagement and brand loyalty.